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☆ Level up your ad creative with the help of award-winning brands on TikTok
▼ + stars: | 2023-11-10 | by ( Sponsor Post | Created Tiktok For Business With Insider Studios | ) www.businessinsider.com time to read: +9 min

The TikTok Ad Awards are back in full force for 2023, with brands and agencies across Europe being recognised for amazingly creative, high-performing campaigns. Lidl harnessed this power to launch its brand on TikTok, drive new followers and foster brand love in the process. The content positioned Ford as a brand that understands the TikTok platform, interacts with the community, and responds quickly as well as entertainingly to viral moments. For more tips, explore their Creative Center or check out their Creative Codebook. If you'd like to learn more about TikTok and the TikTok Ad Awards, sign up for their newsletter.

Persons: TikTok, Lidl, Leo Burnett, Fiat, Gabriele Vagnato, MASPEX, @Foxx.gotuje, Ford, @officieldace, Read Organizations: Creative, Fiat Stellantis, Fiat, Cloetta Suomi, Bängeri, SPACE CAT, Creative Spain Samsung, BE, Samsung, Deutschland, Ford, BNP, Creative Center, Center, Business, Insider Studios Locations: Europe, Germany, France, Italy, Spain, Poland, Creative Spain

☆ Publicis Reports 9.4% Organic Revenue Growth for Fourth Quarter
▼ + stars: | 2023-02-02 | by ( Megan Graham | ) www.wsj.com time to read: +4 min

Publicis Groupe SA said Thursday that organic revenue grew 9.4% in the fourth quarter as its data and technology services continued to capture a shift in client spending. The growth in the quarter ending Dec. 31 brought Publicis’s full-year 2022 organic revenue growth to 10.1%. The results beat the average analyst estimate of 5.3% growth for the quarter and 8.8% for the year, according to FactSet. Publicis said it expects organic revenue growth of 3% to 5% in 2023. Organic growth refers to the change in net revenue excluding the impacts of acquisitions, disposals and currency fluctuations.

☆ Publicis hikes 2022 guidance once again after Q3 beat
▼ + stars: | 2022-10-18 | by ( ) www.reuters.com time to read: +2 min

Oct 18 (Reuters) - Publicis Groupe (PUBP.PA), the world's third-biggest advertising group, on Tuesday raised its full-year guidance for the second time this year, after posting better-than-expected third-quarter organic revenue growth. The company forecasts organic growth at 8.5% compared with 6%-7% previously and an operating margin rate close to 18%, up from 17.5% to 18%. "We are absolutely convinced that our clients, as we see every day, will continue to invest in their transformation, whether it be marketing or digital," Sadoun told journalists. Publicis saw its digital and data-driven businesses Sapient and Epsilon grow respectively 18.1% and 13.9% in the third quarter. Home to ad agencies Leo Burnett and Saatchi & Saatchi, the group posted a third-quarter organic growth of 10.3%, above analysts' estimate of 5.1% in a consensus provided by the company.

☆ Publicis Raises 2022 Organic-Growth Guidance Again
▼ + stars: | 2022-10-18 | by ( Megan Graham | ) www.wsj.com time to read: +4 min

Organic growth refers to the change in net revenue excluding the impacts of acquisitions, disposals and currency fluctuations. Publicis and its rival companies had previously increased their expectations for growth in 2022, despite global factors including inflation and the consequences of the war in Ukraine. Chief Executive Arthur Sadoun said the company hasn’t seen a material impact from clients dealing with macroeconomic challenges. Publicis CEO Arthur Sadoun Photo: Publicis Groupe“All of our clients are actually confronted with one, two, three or four major challenges, like inflation, like the supply shortage, like the war in Ukraine,” Mr. Sadoun said. Publicis said its organic revenue grew 10.3% in the third quarter from a year earlier.

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